Nevada mortgage advertising rules

License and NMLS ID display

Regulation. Guidance is not law.

Last verified 2026-09-17.

[REGULATION] NAC 645B.240(4): "A licensed mortgage company or mortgage loan originator must include in his or her advertisements, including any advertising material available on the Internet: (a) The complete name of the mortgage company or mortgage loan originator that appears on the license... Any advertisement for a mortgage loan originator must also include the name of the mortgage company, with whom the mortgage loan originator is associated. (b) The address, telephone number and either the license number or unique identifier that the mortgage company and, if applicable, mortgage loan originator has on file with the Division. Additional telephone or cellular phone numbers... may also be included. (c) A description of any licensed activity mentioned in the advertisement, written in nontechnical terms."

Parse:

• Conjunctive across (a), (b), (c). all three are required.
• Inside (b): address AND telephone number AND (license number OR unique identifier). The only disjunctive choice in the whole requirement is license number vs. NMLS ID.
• An MLO's ad must additionally name the sponsoring mortgage company.
• (c) is the sleeper: a plain-English description of the licensed activity mentioned. Almost no other state requires this.

[REGULATION] NAC 645B.240(1)–(3): a licensee "shall not represent an activity which is not licensed pursuant to chapter 645B of NRS as being licensed"; an ad for licensed activity "must be separate and distinct from an advertisement for an activity which is not licensed"; joint advertising with a chapter 624 (contractors) or 645 (real estate) licensee is allowed only "if each business is disclosed separately in the advertisement and each business incurs a pro rata share of the cost associated with the advertisement."

Prohibited claims

Regulation. Guidance is not law.

Last verified 2026-09-17.

[REGULATION] NAC 645B.240(5): a licensee "shall not use advertising material that simulates the appearance of a check or a communication from a governmental entity, or an envelope containing a check or a communication from a governmental entity, unless: (a) The words 'THIS IS NOT A CHECK,' 'NOT NEGOTIABLE' or 'THIS IS NOT A GOVERNMENTAL ENTITY,' as appropriate, appear prominently on the envelope and any material that simulates the appearance of a check or a communication from a governmental entity; and (b) If the material simulates the appearance of a check, the material does not contain an American Bankers Association number, microencoding or any other marks intended to create the appearance that the material is a negotiable check." These are mandatory verbatim legends in capitals.

[REGULATION] NAC 645B.240(6): "A mortgage company or mortgage loan originator shall not refer to an existing lender or financial institution, other than the mortgage company or mortgage loan originator himself or herself, on any advertising material without the written consent of the lender or financial institution." This is a hard blocker on competitive/comparative and trigger-lead advertising. naming the consumer's current servicer or a competitor bank requires that institution's written consent.

[REGULATION] NAC 645B.240(11): "An Internet link on a website of the mortgage company or mortgage loan originator that links the user to the website of another commercial enterprise must provide notification to the user that the user is leaving the website of the mortgage company or mortgage loan originator."

[STATUTE] NRS 645B.189(4): each advertisement "must comply with the requirements of: (a) NRS 598.0903 to 598.0999, inclusive, concerning deceptive trade practices; and (b) Any applicable federal statute or regulation concerning deceptive advertising and the advertising of interest rates." [STATUTE] NRS 645B.189(5): a violation of the Nevada deceptive trade practices statutes or of federal deceptive-advertising/rate-advertising law is independently actionable by the Commissioner as licensing discipline under NRS 645B.670(1)(b), "in addition to any sanction or penalty imposed by state or federal law."

For the loan-mod/foreclosure-consultant population: [REGULATION] NAC 645F.600(10): "A licensee shall not use advertising material which guarantees that the homeowner will be successful in obtaining a loan modification or that the homeowner will be able to successfully avoid or stop foreclosure." And (8): no advertising material, "including, without limitation, any Internet domain name or address, that represents that it is approved by or affiliated with a governmental agency or nonprofit organization unless it is approved by or affiliated with" it.

No express Nevada ban on "lowest," "best," or "cheapest" was located. Searched NRS 645B, NAC 645B.240, NAC 645F.600. NOT VERIFIED.

Rate advertising

Regulation. Guidance is not law.

Last verified 2026-09-17.

[REGULATION] NAC 645B.240(7) presupposes Reg Z compliance and treats rate changes as non-substantive: "Provided the representation of interest rates in advertisements complies with Regulation Z, 12 C.F.R. Part 226, and the content will continue to comply with this chapter and chapter 645B of NRS regarding advertising, a mortgage company or mortgage loan originator may make nonsubstantive changes to his or her advertisements without additional approval from the Commissioner. For the purposes of this subsection, 'nonsubstantive changes' means: (a) Interest rates that are quoted in the advertisement and any corresponding annual percentage rates; (b) Promoting another mortgage loan originator in the same format of advertisement; (c) Promoting other branch offices in the same format of advertisement; (d) Placing links on websites that direct the user to noncommercial or consumer education websites; (e) Telephone or cellular phone numbers other than the phone number... on file with the Division; and (f) Changes to words used in the advertisement that do not alter the content of the advertisement."

Note the rule still cites 12 C.F.R. Part 226 (the pre-2011 Reg Z citation), not Part 1026. a stale cross-reference in the Nevada code.

No Nevada-specific APR, lock-term, or "rates subject to change" mandate beyond this was located. NOT VERIFIED as to any further Nevada-specific rate requirement.

Ad filing, prior approval, retention

Statute. Guidance is not law.

Last verified 2026-09-17.

[STATUTE] NRS 645B.189(3): "Each mortgage company who has received an initial license within the past 12 months shall submit any proposed advertisement that the mortgage company intends to use in carrying on his or her business to the Commissioner for approval."

This is a real, time-limited prior-approval regime: for the first 12 months after initial licensure, every proposed advertisement must be submitted to the Commissioner for approval. After 12 months the submission obligation lapses.

[REGULATION] NAC 645B.240(10) carves out identification-only materials from approval: "The mortgage company or mortgage loan originator is not required to obtain approval from the Division for white-page listings, employment recruiting announcements, office signs, banners, magnetic car signs and letterhead which contain only the name, address, unique identifier and telephone number of the mortgage company or mortgage loan originator, whether together or separate, and which are used for the purpose of identification only."

[REGULATION] NAC 645B.240(8). retention of the approvals, not the ads: "Approvals for advertising must be maintained at the location of the mortgage company or mortgage loan originator and must be available for inspection for at least 1 year after the last day that the advertisement is used."

[REGULATION] NAC 645B.240(7) permits nonsubstantive changes (including updated rates) to an approved ad without re-submission.

Nevada MLD historically published an Advertisement Submission Form, MLD Form 200, for this purpose. NOT VERIFIED. both published URLs for MLD Form 200 (Rev. 2/28/2017 and Rev. 7/20/2015) returned 404 / non-PDF responses when retrieved on 2026-09-17, so the current form and its instructions could not be read. Confirm the current submission mechanism directly with MLD before relying on it.

Social media and character-limited media

Regulation. Guidance is not law.

Last verified 2026-09-17.

[REGULATION] NAC 645B.240(12) defines "advertising" to include commercial messages promoting mortgage products or investments, including: "(a) Print media; (b) Sales literature; (c) Sales brochures or flyers; (d) Billboards; (e) Radio and television advertisements; (f) Mass mailings distributed by the United States Postal Service or another such delivery service or by electronic mail; (g) Telephone or seminar scripts; (h) Websites or other Internet sites that promote or accept loan applications, including, without limitation, media platforms; and (i) Business cards."

"Media platforms" in (h) is the closest Nevada gets to naming social media, and it is qualified by "that promote or accept loan applications."

No abbreviated-disclosure accommodation for character-limited media was located. NOT VERIFIED. This is acute in Nevada because NAC 645B.240(4) requires name + address + phone + license/NMLS ID + a nontechnical description of the licensed activity. a package that will not fit an SMS or a short social post.

Penalties

Statute. Guidance is not law.

Last verified 2026-09-17.

[STATUTE] NRS 645B.670(1)(b): "For each violation committed by a mortgage company, the Commissioner may impose upon the mortgage company an administrative fine of not more than $25,000, may suspend, revoke or place conditions upon the mortgage company's license, or may do both..." § 645B.670(1)(a) authorizes fines up to $25,000 against applicants for specified conduct during licensing. [STATUTE] NRS 645B.189(5) makes deceptive-trade-practice and federal deceptive-advertising violations independent grounds for NRS 645B.670(1)(b) discipline, on top of any other state or federal sanction. [STATUTE] NRS 645B.196 adds private joint-and-several damages exposure for advertising spokespersons.